You don’t have to be a Formula 1 obsessive to notice that cars of late are draped in a sea of high end sponsors. Ferrari’s SF-70H’s nose is peppered with the Shell, Kaspersky, Mahle and Pirelli logos. Among a grid of glorified advertising boards, it would be hard not to pick Haas’ VF-17 as a little minimalistic.
In fact, only the team’s namesake owners, Haas Automation, and Swiss watchmakers Richard Mille are present on it’s grey and red body. Sponsors mean money. That’s the simple fact. It’s always worrying when a team rocks up to pre season testing with a lack of branding, as it often can result in a lack of funding, and a fate similar to Manor’s recent demise can become a reality.
However, in a recent interview, team principal Guenther Steiner wasn’t worried about this possibility; “Would we have hoped to have a little bit more? Sure”, he said, but went on to add “We are fortunate that Haas Automation sponsors us, so we don’t live on sponsors, we can survive without that” when speaking to GPUpdate.net.
What do you think of Haas’ sponsor-free livery? Should more teams follow suit and use one predominant sponsor for funding?
Image: F1 Fanatic