L&T Motorsport

F1’s Familiar New Look

Images from: www.motorsport.com, www.1000logos.net

Sunday saw the 2017 Formula 1 World Championship come to a rather processional close in which we waved goodbye to many factors of the sport we are so familiar with. It was the final Grand Prix for veteran Felipe Massa, who bowed out of the sport after announcing his retirement prior to his home race.

The well loved Brazilian will be remembered for a number of incidents during his 15 year career at the top, for both positive and negative reasons which has seen him involved in great championship battles and injuries that shocked the sport to its core.

Such injuries will hopefully be avoided next season as Formula 1 in 2017 also saw the end of the fully closed cockpits, as the “halo” will be introduced in 2018 with the hope of improving driver safety.

However the most visual change so far under Liberty Media’s reign as F1’s owners is the changing of the sports logo. Their reasons behind this change, moving the sport forward with the times and bring F1 into the 21st century with a new modern image.

The move was universally panned by fans around the world as it was revealed to the world on the podium following the conclusion of the Abu Dhabi Grand Prix, as many failed to come to terms with the change after becoming so accustomed to the previous logo which had been used for the past twenty-four years.

Many were critical with the timing, the sport has so many other problems, so why change the logo of the sport so rapidly?

Could it all be down to one small factor which has seen a change in TV rights in the US? It was announced on the 4th October that ESPN would replace NBC as Formula 1’s US broadcaster from 2018 onwards after a multi-year deal was struck between the two organisations.

Could this be the reason behind F1’s sudden image change?

Over the years there have been many changes with TV rights in multiply countries around the world however it must be more than coincidence that this latest shift has seen a logo change which is remarkably similar to that of ESPN.

Take a closer look at the F1 logo, the way the “F” is split in two bares similarities and the shade of red used is near identical to that of ESPN.

Is this more than a coincidence? Or is there more going on than meets the eye behind Formula 1’s new look.

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